We are hard wired for compassion. Sometimes mankind is not so kind, but in general we see a need and want to help. But our challenge is that sometimes the feeling passes, and we stop helping, but the need continues.
Some needs last much longer than our attention span.
And it's okay to have emotional responses to the needs we see. A natural disaster requires a huge influx of money for the immediate need. But elsewhere we will deal with how to avoid the scammers who shamelessly exploit our desire to help.
Most charities would prefer steady, ongoing support that helps them budget, but our emotions don't work that way. If possible it would be better to align our giving with a plan rather than based on our feelings.
What is the the best way to do this?
1. Research thoroughly over a period of time, and not in a quick response to a crisis. Take your time, and even meet with the charity if that is practical.
2. Be honest about what you can and cannot do. It's better to start small and hold steady rather than aim too high then have to cancel an ongoing donation.
3. Once you have settled on a charity and a scheduled amount to donate, think carefully before making any changes based on an urgent appeal. Many scammers built fake websites in response to national disasters. If you have been giving to an established charity over a period of time, then you could make a one-time donation rather than reach for your credit card in response to a charity you haven't dealt with before.
Giving to the less fortunate is a part of living in a civilized society. And sometimes things change, and we find ourselves on the receiving end.
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